Note: this article was started in 2010! I found it lurking behind the mayonnaise in the back of the fridge and after a quick re-read, thought it worthy of sharing. Enjoy!
I witnessed today what was probably an historical event. It was what those of us who speak English would call a ‘groundbreaking’ ceremony, where officials and businessmen have a little event aka a photo op where someone with completely un-calloused hands grasps a shovel for probably the first time in their life and pretends to actually dig something while mugging for the cameras of the eager press. In the Yucatan, where digging is a physical impossibility in most cases due to the half an inch of topsoil covering a solid limestone rock layer that extends from the hills of Muna to the coast, the groundbreaking become the ‘primera piedra‘ ceremony.
In this particular case, we were witnessing the unveiling and blessing of the ‘cornerstone’ of yet another Centro Comercial (mall) this one to be built by a conglomeration of business interests, most of which are foreign to the foreigners who read this so I will stick to generalities. The fine folks who gave us the Gran Plaza mall have gotten together with the modest Carso group (owners of such fine commercial ventures as Sanborns, Sears, Dorians, Mixup and more (including TelCel and TelMex), the Ramirez clan who own the Cinepolis chain of cinemas, and Yucatan’s largest franchise owner/operator who owns/operates most of the franchises you see in southwestern Mexico such as Kentucky Fried Chicken (known locally as simply Ken-Toh-Key), Pizza Hut (not to be confused with the local Pizza Hot), Burger King (yes, there is a Burger Queen in Merida) and the Bisquets Bisquets de Obregon franchise from Mexico.
The new mall, to be built on the new avenue that takes you to Cholul, will be spectacular, according to all those present. But this article is not about the new mall; rather, it is about the groundbreaking ceremony itself.
Once your car was parked by the obligatory valet parking, you found yourself on a corner of the property designated to soon become treeless and filled with more concrete, the scene was set with billowing white tents, hundreds of exotic candles providing subdued lighting and lounge-style background music. ‘Lounge’ is the latest style to hit Merida and everyone wants to incorporate it into their festivities to make them so much more hip. Plants were everywhere, all rushed in at the last minute and to be removed soon after the last guests had left. All kinds of fine upstanding folks were there, from the proud and fan-waving (it was a hot night) parents of some of the investors, potential contractors (lighting, construction and other) engineers doing their best to schmooze with the investors and line up some work, slim tall edecanes (female models) holding ends of ribbons and standing behind the men at the presidium table like so many exotic flowers, along with local politicians and church officials.
It is important to break here and mention that when you are starting a business in Merida, or perhaps anywhere in Mexico, it is vital that you have a ceremony where a symbolic ribbon is cut by someone important and that someone from the Catholic hierarchy drops by to say a little spiel and splash some holy water around to´’bless’ the new business venture. You can be the biggest crook in town, but if you have enough cash, all this can be arranged without any difficulty whatsoever. Now the more important you perceive your new undertaking to be, the more exclusive the list of invites. In the case of this new mall, it was a Very Big Deal indeed, because the mayor did not send a representative as he usually might do; he came himself. The governor also showed up, in person. This speaks well for the investors of the mall; that these important people, who must have very busy schedules, would take the time to come to a private function such as this and utter a few mumbled words of encouragement and take advantage of the situation to remind those present that all this development was the result of excellent government at both the municipal and state level. Of course.
But your event is complete if you can persuade some higher-up from the Catholic church to perform the Water Ceremony; and who better than the arch-bishop of Yucatan himself? Well lo and behold, he showed up in his newly acquired wheelchair with plenty of help to push him around and a vial of the necessary holy water. The size of this particular project and the actual stone itself compared to the amount of ‘holy’ water in his little vial, reminded him of a case where he had gone to a car dealership to perform this ceremony and the owner had asked him, as he splashed his water around, if that was ALL the water he had brought. He had replied “Do you want me to bless your dealership or wash the cars?” A stand-up comedian! In a wheelchair. The irony.
I don’t know where this was to end when I wrote it in 2010, but it was a work in progress that I found while cleaning up bits and pieces, odds and ends, of my writings and thought it was worth sharing.
2 thoughts on “Primera Piedra”
Geez Louise, you scared me! WHAT! ANOTHER MALL! and on the road to the pueblocito (maybe not so -cito now) where I live! Thank goodness I finally realized you were talking about Altabrisa mall (I kind of figured out there was a catch, what with no mention of masks, and my astonishment that there was an event!). How time flies.
Hahahaha another mall!! No, I think we will probably see a shrinking mall supply due to this economic slump. It seems so long ago now, all that optimism. Thanks for stopping by and commenting. There is nothing I like better than to know that someone is reading my writing!