Tag Archives: fruteria

Fruteria La Jarochita

There’re probably a million fruterias in Merida now; this is one of them, called La Jarochita which means “little woman from Veracruz” but rather than little, the ita (or ito) at the end of the word Jarocho a term of endearment.

I stopped by for some fresh squeezed carrot & orange juice and the afternoon light was again, like the “doors and facades” moment before, fantastic. Each fruit displayed looked like fat colorful jewelry. Alas, I did not have my camera with me, only the ubiquitous iPhone.

Here are some of those shots: